MARS® is a delicious and indulgent treat that can be enjoyed occasionally as part of a balanced diet and healthy lifestyle. MARS® is owned by MARS® Incorporated, a leading global food company, and is committed to addressing health and wellness issues and promoting healthy lifestyles. Mars committed to acting responsibly and making a positive contribution to these issues through offering a range of different pack sizes, improving the nutritional content of Mars products, ensuring clarity of nutritional information on packaging, whilst at the same time providing responsible communication about our products through our self-imposed Marketing Code. MARS® was the first chocolate company to reduce the saturated fats in its bars to 8.3g per 100g – 45% less than the average of the top 25 chocolate brands – while keeping the same taste. We believe taking pleasure in food is part of a rich and enjoyable life. Chocolate and other foods – enjoyed as part of a balanced diet and a healthy lifestyle – bring pleasure to people’s lives. Nutritional information GDAs stand for Guideline Daily Amounts. GDAs aim to help you understand how much of a specific nutrient you are consuming in a given product. Because MARS® wants you to know as much about the food you eat as possible, our GDA labels can easily be found on the front and back of our packaging.